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About Us

Our Mission

Our kids are amazing, and all unique. As they grow, they follow their hearts with no abandon. We’re here to celebrate their passion with fashion! Unlike some other special baby-centric clothing items, our jackets won’t be worn once and then outgrown. These jackets are meant to be worn anytime, with anything, in any season. In durable denim that can withstand life’s adventures, your kiddo can play, climb, toddle, spill, draw, eat and do whatever they want in this jacket. Check back with us as we grow. Soon we’ll be adding more patch options, and other new offerings! Send us an email to let us know what you think.


Our Story

It started with one jacket. When our 3rd baby arrived, we bought her a denim jacket that she could wear with anything, anytime. We had the idea to add patches, and had a lot of fun picking some that were uniquely her — a husky like our dog, Jack, an Australian flag for her dad’s side of the family, a Texas and some cacti for her mom’s side. Pretty soon all her friends’ moms were asking where we got it and how they could get one for their babies. We started making them for all the new babies in our lives, and loved how much joy they brought to everyone. The demand just kept growing, and now we’re bringing them to everyone!


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